SINA is an online media company and MVAS provider in the People’s Republic of China and the global Chinese communities. With a branded, wide network of localized websites targeting Greater China and overseas Chinese, the Company actually provides services through five business lines which includes SINA.com (online news and content), SINA Mobile (MVAS), SINA Community (Web 2.0-based services and games), SINA.net (search and enterprise services) and SINA E-Commerce (online shopping). Together with all these business lines provide an array of services including region-focused online portals, MVAS, search and directory, interest-based and community-building channels, free and premium email, blog services, audio and video streaming, game community services, classified listings, fee-based services, e-commerce and so forth. In my opinion, it offers a wider potential of choices for the consumers to choose from these options that mentioned above. Furthermore, the company also generates the majority of its revenues through online advertising and MVAS offerings.
In 2008, its main focus of SINA is to build out multimedia, multi-devices and community-building strategy, integrating multimedia and interactive features into its information and entertainment platform, injecting more social-networking elements into its user-generated and community-based product portfolio as well as continuing to invest in its WAP portal business. In the area of news coverage, the Company further solidified its leading position in China’s Internet space by delivering multimedia, interactive coverage on several major events, including UEFA Euro 2008, the Sichuan earthquake and the 2008 Beijing Olympics successfully. Only the government will have full control over this online traffic ranking site in China, and ranked to be No. 1 in daily unique visitors in news, forums etc.
In addition, SINA could also describe as an online brand advertising property in China. SINA employs a multi-pronged sales strategy that targets both short-term revenue opportunities such as banner advertising campaigns, as well as to maintain longer-term, higher-value contracts that include integrated marketing packages. The Company’s advertising product offerings consist of banner, button, text-link advertisements that appear on pages within the SINA network, channel and promotional sponsorships, and lastly advertising campaign design and management services.
Well, SINA’s portal network consists of four destination websites dedicated to its users across the globe which are Mainland China (www.sina.com.cn), Taiwan (www.sina.com.tw), Hong Kong (www.sina.com.hk), and in North America (www.sina.com). Each destination site consists of Chinese-language news and content organized into interest-based channels. The sites offer extensive community and communication services and also sophisticated web navigation capability through SINA search and directory services.
There are numerous varieties of channels that most Chinese people watch that are SINA news, SINA sports, SINA music and videos, SINA movies.
HAPPY READING .... HOPE YOU ENJOY ! :D
Reference:
Sina website (1996-2009), You are the one, viewed 13 September 2010
http://corp.sina.com.cn/eng/sina_index_eng.htm
No comments:
Post a Comment