Monday, September 13, 2010
For Discussion:The Almighty QQ
Instant messaging is a popular trend around the world including Malaysia. We use service like MSN Mesengger, Yahoo Chat, Google chat mainly to socialise with friends and family.
According to China-online-marketing ( china- online -marketing, 2010)in China, QQ is the biggest instant messaging service provider.It is the third largest in the world after after MSN and Yahoo (Telco 2.0, 2009).Each QQ user join more than 10 user group. QQ is divided into different categories for instance by hobbies, region et cetera.QQ group member can gruoup chat on the same chat room or private chat.
Tecent QQ is internet based instant messaging platform.its prominent service include basic online com munication,including text messaging, video and voice chat as well as online offline file transfer ( Tecent. com, 2010).
Product/service differentiation: QQ tries to be unique from other instant messaging competitors and differentiate their service. Below are a few examples
QQ enterprise
Already pioneer in instant messaging, QQ has diverse its services to enterprise by offering to connect business entities with massive QQ user base.It helps manage entities by providing secure and effective communication platform and providing entities with CRM best practices to achieve customer service excellence (Tecent.com, 2010).
3G.QQ. com
it's service enable customers to live broadcast of major sports events on their phones anywhere, anytime.
QQshow
QQshow is a virtual avatar system and a digital fashion platform invirtual world.
QQ also encourage E-commerce trading and use safe and convenient payment methods with state of the art technology for example Paipai.com and Tenpay.com
Paipai.com consists of a number of large channel. It provides feature products and services,personalised customisation, brand zone and gift zone.
Tenpay.com
Tenpay is devoted to customers by giving safe and secure online payment.it focused on building integrated platform and give value to customers.Tenpay provides individual users with complete and advanced account services, including collection, payment, trading inquiry management, credit agency, and has launched a series of personalized account applications. Meanwhile, Tenpay also provides corporate users with a professional payment clearing platform and many powerful value added services.
According to Telco 2.0 ( Telco 2.0, 2009),QQ's success are based on certain elements, such as
1) Creativity and personalisation
QQ see the need for personalisation and constantly offering new application
2) Participation
Users get to participate actively by extending the digital business into the physical world (hybridisation) say, by selling tickets to live performances through your music streaming service or vice versa
3)Peer Group
QQ encourages peer grouping by dividing users into different groups
At this point, it is safe to say QQ is successful in winning customers mainly due to convinience, user friendlyness, and custumisation based on user's needs.
Therefore, QQ users incresase every year
Thank you for reading! Please share your instant messaging experinces and how you can relate to QQ :)
Comments & Glitter Graphics
References:
QQ: Quite Quality, http://www.telco2.net/blog/2009/03/qq_quite_quality.html, viewed 13September 2010
QQ:China's monster Facebook, http://www.telco2research.com/articles/AN_QQ-China-Facebook-coming_Summary, viewed 13 september 2010
Tencent:The aim to create value for our user base,http://www.tencent.com/en-us/index.shtml,viewed 13September 2010
QQ marketing:Reaching 340 million QQ users,http://www.china-online-marketing.com/blog/qq-marketing/qq-marketing-reaching-340-million-qq-users/, viewed 13 September 2010
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